After twenty-five successful years, what will Lexus do now? The future holds exciting possibilities for Lexus as the company continues to develop innovative, dynamic, industry-leading vehicles. Lexus has been making such vehicles for the past 25 years while maintaining its focus on outstanding customer service. "We created a customer experience unparalleled in this industry," says Mark Templin, executive vice president of Lexus International, of the firm’s early focus on driver satisfaction. "In the future, we’re going to do more for the consumer. Everything is focused on them."

Lexus is aiming to do more with its cars, too. The brand will continue to develop new technologies to ensure all Lexus automobiles of the future retain their emphasis on high performance and dynamic design. But it also plans to rethink what the automobile of the future should look like as well as how it should drive. "We want to keep doing things differently than the rest," Templin says. Tokuo Fukuichi, president of Lexus, agrees. "We all use other products as consumers, the mobile phone and other devices, which change and evolve in a much shorter time span," he says. "I think it’s a little strange that we don’t do that with our cars." Expect innovative progress, then, and lots of it.